Archive for the ‘Cause Marketing’ Category

13 Mar2010

I had an opportunity recently to share an introductory presentation on social intra/entrepreneurship with a class of high school seniors at The Culver Academies on March 10, 2010. These students were sharp and did a great job of outlining the case for “Good Business” at the beginning of the presentation and asked fantastic questions throughout! Despite [...]

07 Mar2010
Reflecting on the 2010 StartingBloc Boston Institute

Just a few weeks ago — Feb 11-15th — I had the great opportunity to join fellow social innovators from around the world at the 2010 StartingBloc Social Innovation Institute in Boston. I absolutely love attending events such as this (including GES, SOCAP, The Feast, and the upcoming SVC/SE Conferences). It’s a rare opportunity for [...]

09 Feb2010

00:00 – 01:00 Introduction 01:00 – 03:11 About John Kim and Interest in WorldCupCSR 03:11 – 05:37 Creating Sustainable Infrastructure 05:37 – 07:08 How Did You Decide to Explore This Topic Via Blogging? 07:08 – 10:17 Trends and Major Players 10:17 – 12:43 How Are Sponsors Engaging in CSR? 12:43 – 13:31 Nike 13:31 – [...]

31 Dec2009

In an effort that is becoming more and more associated with politics, the World Economic Forum is soliciting your participation — an opportunity to share a cause that is important to you via YouTube. The winning video will have a panel dedicated to their cause. From the official YouTube Blog: Is there one issue facing the [...]

04 Dec2009

Lance was quick to put out a response to Ben Stiller’s new foundation: STILLERSTRONG! Lance’s video involves the entire board of LIVESTRONG, which just so happened to be convening today! Check it out: Don’t forget to take a look at both initiatives: LIVESTRONG Website STILLERSTRONG Website

04 Dec2009

Playing off the infamous cause marketing campaign employed by Lance Armstrong’s “LIVESTRONG”, Ben Stiller has launched a campaign of his own raising money to support a school he recently visited in Haiti. From the STILLERSTRONG website: So what’s with the yellow headbands? Well, besides my homage to the great Lance Armstrong… I had this opportunity [...]

11 Nov2009

Starbucks launched its (RED) campaign in the U.K. and Ireland this week — donating 5p/5cents for every purchase made with the promotional (RED) Starbucks card. And remember the cool (RED) tumbler? It’ll land you a 25 cent discount every time you use it at the store instead of using the paper cups. The tumbler costs [...]

15 Oct2009
Daily Brief: New Look at African Competitiveness, Social MBAs, B-Lab’s Annual Report

Here’s your Daily Brief for October 15th: A New Look At African Competitiveness (via Brainstorm Magazine) – Dr. Malik Fal of Endeavor South Africa proposes that Africa’s infrastructure, health, and education challenges are not the real issues behind Africa’s economic development. He argues that “competitiveness is more about creating ‘unique’ value that productivity.” Says Fal: [...]

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