I had an opportunity recently to share an introductory presentation on social intra/entrepreneurship with a class of high school seniors at The Culver Academies on March 10, 2010. These students were sharp and did a great job of outlining the case for “Good Business” at the beginning of the presentation and asked fantastic questions throughout! Despite a few technical glitches (Mac vs. Windows), I think the presentation went very well — all thanks to the students’ awesome participation.

At the risk of being fact-checked, I’ve posted video of my presentation (available exclusively through blip.tv and iTunes this time) as well as the SlideShare of the presentation itself. In fact, I want you to fact-check the presentation and leave your comments on this page!

I know the video is long, but I hope there is some value in it for some readers!

The Presentation Itself:

Videos Embedded in Presentation:

1.) TOMS Shoes

2.) D.Light

3.) VisionSpring

00:00 – 01:00 Introduction
01:00 – 03:11 About John Kim and Interest in WorldCupCSR
03:11 – 05:37 Creating Sustainable Infrastructure
05:37 – 07:08 How Did You Decide to Explore This Topic Via Blogging?
07:08 – 10:17 Trends and Major Players
10:17 – 12:43 How Are Sponsors Engaging in CSR?
12:43 – 13:31 Nike
13:31 – 15:03 One Goal Campaign
15:03 – 16:20 Nestle
16:20 – 17:07 MTN
17:07 – 19:13 IBM
19:13 – 21:21 ADIDAS
21:21 – 23:07 Do Firms Look At South Africa or Africa as a Viable Market?
23:07 – 24:44 Why Should Companies Engage in CSR / Cause Marketing Efforts Around the World Cup?
24:44 – 26:32 While in The Global Spotlight, What Does South Africa Have to Gain?

This is a video I’ve been excited about doing since I came up with the idea for my podcast! For the last couple of months, John Kim has been blogging and tweeting about Corporate Social Responsibility (CSR) around the 2010 World Cup hosted by South Africa. I’ve been following his writing for a while now, and wanted to invite him to talk on the matter — to help give us an overview of what companies are doing in the CSR / Cause Marketing field surrounding the event!

In our discussion, we covered a lot of ground (hence the length of the video!) and some key points came up:

1. Building sustainable infrastructure around the event. Not just environmentally, but economically! Roads, trains, and the like — things that can last beyond the event and serve to drive forward the country’s economy.
2. Aligning CSR initiatives with the company’s brand! And,
3. The precedent that this sets for the Rio Olympics in 2016 — how should companies engage sponsorship, CSR, and cause marketing in a poverty-stricken country? (Less included in the video, maybe a good topic for future discussion after the event!)

What John pointed out to me was a disappointment that the potential for successful CSR campaigns wasn’t being entirely fulfilled. Now, granted, this could be because it is still early (he made sure to note). But he gave an example of how car manufactures like Kia, for example, could be investing in building roads or transportation infrastructure to help garner greater market share — I think it’s brilliant! There is still a lot to be seen!

John is going to be in attendance at the games, so keep an eye on his blog and twitter for updates and more awesome related content!

• WorldCupCSR Blog
• Follow @WorldCupCSR on Twitter

As always, this video is available through the following sites (subscribe, comment, and rate! Oh, and share!):

• YouTube Part 1 / Part 2 / Part 3
• Vimeo
• blip.tv
• iTunes