The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter: If You’re Explaining, You’re Losing Julian Mulvey gave a talk on “Reinventing the Political Campaign”. He spoke about a political campaign he was working on where they were put on the defensive having to explain several instances that had been over-genearlized by the opposition. [...]

The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter: Plan For the Beginning of Something Great, Not the End! Kim Scheinberg gave a great talk on “Reinventing Angel Investing”, where she pointed out that we invest way too much energy into planning for the end of things (eg. Prenuptial Agreements and Term Sheets [...]

The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter: Don’t Just Share, Be Shareable Rohit Bhargava gave an interesting talk on “Reinventing Marketing”, where he shared a seriously critical takeaway: ”Creating a story that is shareable is much more important than the actual story.” We hear in the business and marketing world a lot [...]

The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter: Know Your Audience, Relate The very funny Seaton Smith gave a great talk on “Reinventing Black Comedy”. As he spoke about growing up and walking the line between “White Comedy” and “Black Comedy”, he came to realize that different audiences have what he calls [...]

The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter: Design to Motivate Others Kes Sampanthar gave one of the more interesting talks, distinguishing between LIKE and WANT. Placing these two variable on individual axes, you come up with a chart mapping four quadrants: User Experience (Like, Don’t Want), Usability (Don’t Like, Don’t Want), [...]

The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter: Reflect, Sketch, Plan, Iterate, Mentor Chris Bernard shared some interesting reflection on the “Reinvention of Visual Design”, but more importantly some tips for being a successful creative. Take Time to Reflect — It’s no coincidence that many of the greatest minds and leaders in history kept [...]

The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter: Overcome Your Own Boundaries Frank Lantz shared some insights at TEDxPennQuarter that he’s gained from the world of poker and gaming — most notably the need to overcome the boundaries we place on ourselves (or that are imposed superficially by society). Negative emotions (eg. [...]

The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter: Sweat Chris McDougall, author of the book Born to Run, shared some REALLY interesting insights from his own paradigm of running. One that really stood out was that, ”The only thinking we [humans] do really well as a species is SWEAT” – it’s our primal [...]