The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter:

Know Your Audience, Relate

The very funny Seaton Smith gave a great talk on “Reinventing Black Comedy”. As he spoke about growing up and walking the line between “White Comedy” and “Black Comedy”, he came to realize that different audiences have what he calls “their own truths”. In order to succeed with a particular audience, you must come to understand their specific truths and relate to them. This is a lesson that applies across the board when working with groups of people. The better you can relate and connect with you audience, the stronger your relationship will be and the more you can elicit from them in terms of support.