ReInventing Series // Don’t Just Share, Be Shareable
Posted in Lifestyle Design // Productivity, TEDxPennQuarter by Marco Puccia with 2 Comments
The following lessons are part of my “ReInventing Series” of posts from TEDxPennQuarter:
Don’t Just Share, Be Shareable
Rohit Bhargava gave an interesting talk on “Reinventing Marketing”, where he shared a seriously critical takeaway: ”Creating a story that is shareable is much more important than the actual story.”
We hear in the business and marketing world a lot about the importance of stories in creating successful brands. Rohit’s point takes this one step further, stressing the need for that story to be quickly and easily shared. Everybody knows the story of Humpty Dumpty because it’s easy to understand and share: Humpty Dumpty sat on a wall…you can fill in the rest! When designing the story around your brand or product, remove the complexity and focus on simplicity and ease of re-telling.
If the story rocks, people can easily share it with friends, you brand will be on its way to becoming a household name!
