Since I rebranded MarcoPuccia.com to incorporate the name “Advancing !nnovation”, I’ve been thinking about ways to build a business model around this new brand. Here are some thoughts I jotted down:

Mission

Advancing !nnovation seeks to support and inspire high-impact leaders, business ideas, and innovative approaches to complex global challenges.

Target Audience

Individuals

• Entrepreneurs
• Intrapreneurs
• Thought Leaders
• Emerging Leaders

Institutions

• Startup Companies
• Nonprofits
• Social Enterprises
• Supportive Industries (Consultants, Advisors, Incubators, etc.)

Products and Services (The How)

The Blog – Sharing ideas that support an inspire new ideas, leaders, and organizations. Focus on personal and professional development. Added emphasis on being a “resource” — enhancing the legacy of posts.

E-books, Tools, Resources – A collection of tools and resources that emerging leaders can consult to help them make decisions, work through problems, etc.

Events – Sponsoring, supporting, and hosting local DC-area events that support the overall mission of “Advancing !nnovation”

Consulting Services -

• Free Consultations for Startups (For-Profit and Nonprofit)
• Cause Marketing // Corporate Social Responsibility
• Social Media // Brand Strategy

Your Ideas?

What do you think? Please share some ideas and critique what I have so far!

Also — any thoughts on how I can effectively blend or manage the Advancing !nnovation and MarcoPuccia.com brands? Should one be dominant? Should I keep them separate? Should I replace one with the other?