30 Jun2010

According to this news article in Reuters:

  • Coca-Cola plans to double its annual investment in Africa to $1 billion starting this year!
  • Over the past decade they’ve invested half a billion dollars every year across the continent!
  • Africa contributes about 6-7% of Coca-Cola’s total revenues, and that is expected to double over the next decade!
  • The rate of Coca-Cola’s expansion is outpacing that of GDP in most African markets!
  • The company is looking to strenghten its non-carbonated beverage business in Africa, including juices and water.

And most interestingly, Coca-Cola sees huge potential in…Zimbabwe? Yep, Zimbabwe! Interesting!

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