18 Jun2010

So last night I headed up to Bethesda, MD to visit the headquarters of Honest Tea — a great organic and sustainable beverage company. The event, “An Evening with Honest Tea” is part of a “sustainable local business tour” hosted by the Professional DC-Chapter of NetImpact and the William James Foundation.

I had the opportunity to hear Seth Goldman, the Founder and “TeaEO”, speak about about a year ago and was really intrigued by his story. In particular, I remember him speaking of the challenge of distribution and how Honest Tea piggy-backed off preexisting networks of what Seth called the “3C ‘s”: Cheese, Corned Beef, and Charcoal — all of which went to grocery stores and had extra room in their trucks. Eventually, they landed the “Big C”: Coca-Cola.

While last nights event was certainly a great opportunity to meet and mingle with local-area social entrepreneurs, it was pretty disappointing that we didn’t get much opportunity to hear Seth speak or have a Q&A. Several people I spoke with after the evening said they were equally upset, especially after hearing so much about Seth and Honest Tea!

Clarification: I need to apologize and clarify, because as Ian rightly points out in the comments, Seth did speak at the event. It was partly my fault I missed what he had to say because I got into conversations immediately after we broke from our big introduction circle, and for that I’ll admit I’m slightly embarrassed.

However, I will add that several people at the event did in fact comment they also missed the opportunity to hear Seth and I still think there is a TON of value in kindly asking Seth to share part of his story and experience with the broader audience that was unable to attend the evening.

What Questions do YOU Have for Seth Goldman and Honest Tea!?

If you have a question you’d like to ask Seth about starting Honest Tea, challenges he’s faced, lessons he’s learned, etc. — leave them here! I’m going to reach out to Seth and see if we can’t get a video interview on the site (or at the very least written responses to our questions)!

So leave your burning questions either in the comment form below, through the contact page, or by e-mail!

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2 Responses to “An Evening with Honest Tea // Ask Your Questions!”

  • @iantfisk June 22, 2010 Reply to

    Marco — I know we were at the same event, because I saw you there. Otherwise I'd be confused. Seth stayed and talked with folks for almost 90 minutes. Almost everyone who asked him a question got to do so. It wasn't in a large-group format, but instead in small groups as he chatted with people towards the end. Every time I came over to the side of the room where he was he was in animated discussion with some attendees. What specifically were you looking for?

    • marcopuccia June 23, 2010 Reply to

      Ian, you're absolutely right and I've made the following clarification in the post:

      Clarification: I need to apologize and clarify, because as Ian rightly points out in the comments, Seth did speak at the event. It was partly my fault I missed what he had to say because I got into conversations immediately after we broke from our big introduction circle, and for that I'll admit I'm slightly embarrassed.

      However, I will add that several people at the event did in fact comment they also missed the opportunity to hear Seth and I still think there is a TON of value in kindly asking Seth to share part of his story and experience with the broader audience that was unable to attend the evening.

      I'm not sure why we broke up the group after our introductory circle, but I admit that I bare blame for not making it back to the kitchen. I deeply apologize if the post misrepresented the event!

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