Video Interview: @WorldCupCSR Blogger, John Kim!
Posted in Business and Development, Cause Marketing, CSR, Economics of Africa, Video Podcast by Marco Puccia with 3 Comments
00:00 – 01:00 Introduction
01:00 – 03:11 About John Kim and Interest in WorldCupCSR
03:11 – 05:37 Creating Sustainable Infrastructure
05:37 – 07:08 How Did You Decide to Explore This Topic Via Blogging?
07:08 – 10:17 Trends and Major Players
10:17 – 12:43 How Are Sponsors Engaging in CSR?
12:43 – 13:31 Nike
13:31 – 15:03 One Goal Campaign
15:03 – 16:20 Nestle
16:20 – 17:07 MTN
17:07 – 19:13 IBM
19:13 – 21:21 ADIDAS
21:21 – 23:07 Do Firms Look At South Africa or Africa as a Viable Market?
23:07 – 24:44 Why Should Companies Engage in CSR / Cause Marketing Efforts Around the World Cup?
24:44 – 26:32 While in The Global Spotlight, What Does South Africa Have to Gain?
This is a video I’ve been excited about doing since I came up with the idea for my podcast! For the last couple of months, John Kim has been blogging and tweeting about Corporate Social Responsibility (CSR) around the 2010 World Cup hosted by South Africa. I’ve been following his writing for a while now, and wanted to invite him to talk on the matter — to help give us an overview of what companies are doing in the CSR / Cause Marketing field surrounding the event!
In our discussion, we covered a lot of ground (hence the length of the video!) and some key points came up:
- Building sustainable infrastructure around the event. Not just environmentally, but economically! Roads, trains, and the like — things that can last beyond the event and serve to drive forward the country’s economy.
- Aligning CSR initiatives with the company’s brand! And,
- The precedent that this sets for the Rio Olympics in 2016 — how should companies engage sponsorship, CSR, and cause marketing in a poverty-stricken country? (Less included in the video, maybe a good topic for future discussion after the event!)
What John pointed out to me was a disappointment that the potential for successful CSR campaigns wasn’t being entirely fulfilled. Now, granted, this could be because it is still early (he made sure to note). But he gave an example of how car manufactures like Kia, for example, could be investing in building roads or transportation infrastructure to help garner greater market share — I think it’s brilliant! There is still a lot to be seen!
John is going to be in attendance at the games, so keep an eye on his blog and twitter for updates and more awesome related content!
As always, this video is available through the following sites (subscribe, comment, and rate! Oh, and share!):
