00:00 – 00:32 Introduction
00:32 – 02:23 Market Context
02:23 – 03:13 What is Ayllu?
03:14 – 04:55 What is Microfranchising?
04:55 – 06:20 Is There A Microfinance Connection?
06:20 – 08:04 How Did You Come Up With Ayllu?
08:04 – 11:01 Groundwork Laid in Brazil
11:01 – 12:34 Future of Ayllu

One of the largest challenges that social enterprises face is that of scale: how to bring their enterprises to new markets and maximize their potential social impact. Melissa Richer created the Ayllu Initiative with this in mind. Her organization seeks to bundle proven business models through a microfranchising mechanism to connect them with local supply chains, distribution channels, legal and financial support, etc in new markets (thus lowering the cost and technical barriers to entry). Currently, Ayllu is preparing for a pilot in Brazil.

Melissa was kind enough to join me in the above video interview, during which she passionately explained the need for this type of solution among social enterprises worldwide. With all of the amazing ventures out there, there needs to be a way to bring those models to the poorest corners of the world so that we are not continually relying on entrepreneurs to “reinvent the wheel”. I love the concept, agree with the need, and can’t wait to see how Ayllu grows in the years to come!

My thanks again to Melissa for taking the time to share her insights and work with us!

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