Playing off the infamous cause marketing campaign employed by Lance Armstrong’s “LIVESTRONG”, Ben Stiller has launched a campaign of his own raising money to support a school he recently visited in Haiti.

From the STILLERSTRONG website:

So what’s with the yellow headbands? Well, besides my homage to the great Lance Armstrong… I had this opportunity to visit Haiti this summer. It’s an incredible country, with amazing people and a vibrant culture. It is also one of the most impoverished places in the western hemisphere. When I was there I visited a school in Cévérine, which is in the Central Plateau region. 

With Save the Children, because I assume they know how to save kids, we are raising money to expand the school, dig a drinking water well there, and set up a self sustainable crop field to help the residents keep the school going for years to come. It is only one school, but hopefully our efforts will lead to greater awareness for the education needs of the children in Haiti. If not, maybe it will bring the headband back into fashion.