Daily Brief: “Unreasonable Investment” and Responsibly Growing Brands in Africa
Posted in Uncategorized by Marco Puccia with No Comments

Here’s your Daily Brief for November 3rd:
Unreasonable Institute Introduces the “Unreasonable Fund” – They guys at Unreasonable Institute — a new social incubator out of Boulder, CO — have been up to it again. Following their usual “unreasonable” antics, they announced that they’ve teamed up with First Light Ventures to launch a $150,000 fund for the upcoming class of “Unreasonable Fellows”. What’s so unreasonable about that? Well the money won’t be dolled out by venture investors, but rather it will be allocated by the entrepreneurs themselves. With growing interest in new ways of financing entrepreneurial ventures (from micro-loans to crowdsourcing), it will be interesting to see how this “unreasonable” approach takes hold! Applications for the Unreasonable Institute program open Nov. 15
How to grow your brand responsibly in Africa – Following on the heels of the “Brands and Branding for Good” conference in Johannesburg, Issa Kikiti da Silva published this post on responsibly growing your brand in Africa. In an environment marked by disproportionate wealth and wary of outsiders, sustainability and community engagement is a must for anybody seeking to successfully invest in Africa.
(Hat Tip: John at WorldCupCSR – Read his analysis)







