Starbucks launched its (RED) campaign in the U.K. and Ireland this week — donating 5p/5cents for every purchase made with the promotional (RED) Starbucks card. And remember the cool (RED) tumbler? It’ll land you a 25 cent discount every time you use it at the store instead of using the paper cups. The tumbler costs £9.95/€12.00 with £3/€3 being contributed to the Global Fund to help eliminate AIDS in Africa — a much higher donation ratio (25% in €) than the US campaign I reported here which was only 6%.

The program will run through 31 December 2010. Check out the promo video for the launch: