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	<title>Comments on: The Future of Social Innovation on the Web</title>
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		<title>By: bethkanter</title>
		<link>http://www.marcopuccia.com/2009/09/the-future-of-social-innovation-on-the-web/comment-page-1/#comment-150</link>
		<dc:creator>bethkanter</dc:creator>
		<pubDate>Thu, 03 Sep 2009 20:53:53 +0000</pubDate>
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		<description>I think the nonprofits, particularly those with advocacy mission, who have been early adopters of social media/web 2.0 - have been using integrated offline/online strategies with great success.  The challenge will be for a ladder of engagement that successfully moves from online to offline and results in a change of behavior on the ground.</description>
		<content:encoded><![CDATA[<p>I think the nonprofits, particularly those with advocacy mission, who have been early adopters of social media/web 2.0 &#8211; have been using integrated offline/online strategies with great success.  The challenge will be for a ladder of engagement that successfully moves from online to offline and results in a change of behavior on the ground.</p>
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		<title>By: bethkanter</title>
		<link>http://www.marcopuccia.com/2009/09/the-future-of-social-innovation-on-the-web/comment-page-1/#comment-54</link>
		<dc:creator>bethkanter</dc:creator>
		<pubDate>Thu, 03 Sep 2009 14:53:53 +0000</pubDate>
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		<description>I think the nonprofits, particularly those with advocacy mission, who have been early adopters of social media/web 2.0 - have been using integrated offline/online strategies with great success.  The challenge will be for a ladder of engagement that successfully moves from online to offline and results in a change of behavior on the ground.</description>
		<content:encoded><![CDATA[<p>I think the nonprofits, particularly those with advocacy mission, who have been early adopters of social media/web 2.0 &#8211; have been using integrated offline/online strategies with great success.  The challenge will be for a ladder of engagement that successfully moves from online to offline and results in a change of behavior on the ground.</p>
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