Comments on: Cause Marketing vs. Corporate Social Responsibility http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/ Fri, 01 Apr 2011 03:36:32 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Coffee Club http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-208 Coffee Club Wed, 28 Apr 2010 12:47:45 +0000 http://www.marcopuccia.com/?p=397#comment-208 Since this event is already finished. Hope that Starbucks will think a good promotional strategy like Green Card to protect our planet which is much worst than HIV. Since this event is already finished. Hope that Starbucks will think a good promotional strategy like Green Card to protect our planet which is much worst than HIV.

]]> By: Marco Puccia http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-152 Marco Puccia Wed, 04 Nov 2009 03:31:37 +0000 http://www.marcopuccia.com/?p=397#comment-152 Very interesting -- thanks Jeff! Very interesting — thanks Jeff!

]]> By: JeffMowatt http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-151 JeffMowatt Tue, 03 Nov 2009 23:12:44 +0000 http://www.marcopuccia.com/?p=397#comment-151 Clearly, any organisation which markets products on the basis of them doing good has to ensure that what the organisation as a whole does is not creating more harm than the social component does good<br><br>Roll back from B Corps, to 1996 and in the P-CED model, which can be considered a progentor, the starting point, which is a critique of orthodox capitalism which leads to the ethical conclusion that no human can be considered disposable.<br><br><a href="http://www.p-ced.com/1/about/background/" rel="nofollow">http://www.p-ced.com/1/about/background/</a><br><br>This leads on to making the case for a model with a primary social objective with "at least 50%" of surplus invested in the same..<br><br><a href="http://www.p-ced.com/1/about/history/" rel="nofollow">http://www.p-ced.com/1/about/history/</a><br><br>It was proven in concept in 1999 when used to source a development initiative in Russia for USAID and since 2004 as a UK based social enterprise leveraging social reform in Ukraine. These impacts achieved without a marketing campaign, but visible for those who care to look, are to be found in the links on our website's about page. <br><br><a href="http://people-centered.net/About.aspx" rel="nofollow">http://people-centered.net/About.aspx</a><br><br>Jeff Clearly, any organisation which markets products on the basis of them doing good has to ensure that what the organisation as a whole does is not creating more harm than the social component does good

Roll back from B Corps, to 1996 and in the P-CED model, which can be considered a progentor, the starting point, which is a critique of orthodox capitalism which leads to the ethical conclusion that no human can be considered disposable.

http://www.p-ced.com/1/about/background/

This leads on to making the case for a model with a primary social objective with “at least 50%” of surplus invested in the same..

http://www.p-ced.com/1/about/history/

It was proven in concept in 1999 when used to source a development initiative in Russia for USAID and since 2004 as a UK based social enterprise leveraging social reform in Ukraine. These impacts achieved without a marketing campaign, but visible for those who care to look, are to be found in the links on our website's about page.

http://people-centered.net/About.aspx

Jeff

]]> By: Marco Puccia http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-103 Marco Puccia Tue, 03 Nov 2009 20:31:37 +0000 http://www.marcopuccia.com/?p=397#comment-103 Very interesting -- thanks Jeff! Very interesting — thanks Jeff!

]]> By: JeffMowatt http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-102 JeffMowatt Tue, 03 Nov 2009 16:12:44 +0000 http://www.marcopuccia.com/?p=397#comment-102 Clearly, any organisation which markets products on the basis of them doing good has to ensure that what the organisation as a whole does is not creating more harm than the social component does good<br><br>Roll back from B Corps, to 1996 and in the P-CED model, which can be considered a progentor, the starting point, which is a critique of orthodox capitalism which leads to the ethical conclusion that no human can be considered disposable.<br><br><a href="http://www.p-ced.com/1/about/background/" rel="nofollow">http://www.p-ced.com/1/about/background/</a> Clearly, any organisation which markets products on the basis of them doing good has to ensure that what the organisation as a whole does is not creating more harm than the social component does good

Roll back from B Corps, to 1996 and in the P-CED model, which can be considered a progentor, the starting point, which is a critique of orthodox capitalism which leads to the ethical conclusion that no human can be considered disposable.

http://www.p-ced.com/1/about/background/

]]> By: Investment Metrics vs. Storytelling « Due Diligence 2.0 http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-99 Investment Metrics vs. Storytelling « Due Diligence 2.0 Mon, 26 Oct 2009 21:06:23 +0000 http://www.marcopuccia.com/?p=397#comment-99 [...] actually goes to the root of the discussions I’ve had on my blog about B-Corporations and Cause Marketing (Part 2). Authenticity [...] [...] actually goes to the root of the discussions I’ve had on my blog about B-Corporations and Cause Marketing (Part 2). Authenticity [...]

]]> By: Investment Metrics vs. Storytelling - Marco Puccia : Business and Development http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-70 Investment Metrics vs. Storytelling - Marco Puccia : Business and Development Mon, 14 Sep 2009 20:46:59 +0000 http://www.marcopuccia.com/?p=397#comment-70 [...] actually goes to the root of the discussions I’ve had on my blog about B-Corporations and Cause Marketing (Part 2). Authenticity [...] [...] actually goes to the root of the discussions I’ve had on my blog about B-Corporations and Cause Marketing (Part 2). Authenticity [...]

]]> By: Cause Marketing, Continued… - Marco Puccia : Business and Development http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-62 Cause Marketing, Continued… - Marco Puccia : Business and Development Wed, 09 Sep 2009 21:13:57 +0000 http://www.marcopuccia.com/?p=397#comment-62 [...] My post yesterday about the authenticity behind cause marketing and consumer education sparked a comment from Kevin Asuncion, who wrote, “I think consumer taste is shifting towards more socially and environmentally [...] [...] My post yesterday about the authenticity behind cause marketing and consumer education sparked a comment from Kevin Asuncion, who wrote, “I think consumer taste is shifting towards more socially and environmentally [...]

]]> By: susan01 http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-60 susan01 Wed, 09 Sep 2009 05:36:47 +0000 http://www.marcopuccia.com/?p=397#comment-60 I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.<br><br>Margaret<br><br><a href="http://businesseshome.net" rel="nofollow">http://businesseshome.net</a> I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Margaret

http://businesseshome.net

]]> By: Marco Puccia http://www.marcopuccia.com/2009/09/cause-marketing-vs-corporate-social-responsibility/comment-page-1/#comment-59 Marco Puccia Tue, 08 Sep 2009 19:19:11 +0000 http://www.marcopuccia.com/?p=397#comment-59 I think one of the coolest things in the cause marketing space has been the fact that cause-driven consumerism has become fashionable, and it is the consumers that end up educating one another on why their brand (and their identity with that brand) is MORE socially responsible than the other. It sparks a good discussion that raises awareness and holds companies accountable.<br><br>Thanks for your comment Kevin! I think one of the coolest things in the cause marketing space has been the fact that cause-driven consumerism has become fashionable, and it is the consumers that end up educating one another on why their brand (and their identity with that brand) is MORE socially responsible than the other. It sparks a good discussion that raises awareness and holds companies accountable.

Thanks for your comment Kevin!

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