Here’s your Daily Brief for August 10th:
There is a real shift taking place in our world today: a shift toward sustainable, meaning-driven innovation. This shift, however, is without doubt across a generational divide. Our generation, the younger generation, is fed up with the irresponsible short-term driven actions of the 20th century. We continue to watch as our politicians talk-the-talk, and somehow spend trillions without getting anything done! We watch businesses acting in their short-term profit driven interests, satisfying the shareholders while ignoring the stakeholders. And we have begun to mobilize, to take action into our own hands — delivering sustainable meaning-driven innovation. We are what Umair Haque refers to as “Generation M”. I think today’s Daily Brief is inspirational, and serves as an indicator that tides are changing. Enjoy!
The Generation M Manifesto (via Umair Haque) – This is a MUST READ! Economist Umair Haque calls for a shift in generational leadership. Starting off, “Dear Old People Who Run the World, My generation would like to break up with you,” he points to the failures of older generations and the nimble desires of our younger meaning-driven generation.
What do the M’s in Generation M stand for? “The first is for a movement. It’s a little bit about age — but mostly about a growing number of people who are acting very differently. They are doing meaningful stuff that matters the most.”
Wanted: Chief Meaning Officer (via design mind) – Based off the growing understanding of a generational divide — a new way of doing things — illustrated in Umair Haque’s “The Generation M Manifesto”, Tim Leberecht delivers a strong post on the “new social power” of marketing.
He explains that business must adapt to this new socially conscious consumer base by negotiating a “new social contract between brands, their stakeholders, and society and large.”
A Movement for Meaning-Driven Business? (via Elektroniker) – Featured on today’s “Daily Entrepreneur”, Tim Leberecht introduces a series of upcoming essays on “Meaning-Driven Business”. I’m looking forward to this!
Contributers include CMO of GE, CTO and Head of Innovation at Werner Bauer, and Dev Patnaik from Jump Associates and author of “Wired to Care”.
Harvard Business School Offers Executive Education Program on Corporate Social Responsibility – Press Releases on CSRwire.com – This is great to see an education program on corporate social responsibility targeted at executives!
